Let Your Customers Make Your Product

One of many hottest business models that Internet startups can cash in on is the user-centered innovation model. This model goes against the traditional business model where companies make the product and customers buy it. The advent of this new creative economy fostered by users is suitable for internet marketers looking to get started on introduce a new product or service, but doesn’t have a lot of money to invest. cyprus events

The foundation of user-centered innovation is effective participation of the person in the development of products and services. This energetic role of the customer is one in that this user of products are able to develop what they need for themselves. The woking platform for innovation is provided by a sponsor, who then manufactures and distributes the merchandise. 

To show a case of user-centered innovation, take the company Threadless, founded by Chris Nickell and Jeffrey Kalmikoff. On its online cultural networking site, Threadless goes design contest. Members of the network submit their ideas for t-shirts, and then vote on the one they like best. The site’s community is comprised of hundreds of thousands of folks who utilize the site as a residential area forum, to blog, chat and speak about designs. Because of this Nickell and Kalmikoff were bought so many winning design t-shirts, at $15 each, that Threadless has seen growth of 500 percent 12 months. All this without advertising, a sales force, or the use of graphic designers.

The beauty of Threadless is its simplicity. Based on the achievements of Threadless, one can rightly think about online communities can drive a non-technical product. “Threadless completely blurs that collection of how is the producer and who is a consumer, ” says Karim Lakhami, a teacher at the Harvard Organization School. “The customers conclude playing a critical role across all its procedures: idea generation, marketing, sales forecasting. All that has been distributed. ”

Wikipedia. com is yet another example of user-centered creativity in its best. Wikipedia, an user-generated encyclopedia, pays off its writers nothing and have got no expertise at all. But, it includes outdone Encyclopedia Britannica as the utmost read online encyclopedia.

Research published in the Harvard Business Review found that prizes motivate user-innovators, but prizes alone are not an adequate prize. The feeling of dealing with a novel problem has a bigger reward. Once Nickell and DeHart organised their first contest in November 2000, the grand prize was two free t-shirts, and the assurance that any proceeds would be reinvested in future contests. “It wasn’t so much the money, inch said artist Glenn Smith who won $150 in a contest in 2005. “It was how cool it was to get your shirts printed. inch

How can entrepreneurs get started to capitalize on end user innovation? I have gathered a few tips to help you start.

*Start with an ideas that you are passionate about. You must be prepared to be actively engaged in the online community. It is much easier to be involved and get pumped up about something that you are passionate about.

*Consider both technical and non-technical products and or services. Just about every great innovation does not need to be technical. Remember that innovation is dependent on fulfilling client’s needs and wants, and every customer doesn’t need or want a technical product.

*Identify or develop a community of potential users that share the same passion. Research professional groups as well as personal organizations that share like passions as yours, and solicit feedback on products or services.

*Encourage immediate feedback and communication from users. The idea is to give the customer what they want, and the only way to achieve that is to listen.

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